The “Why?”

Obviously, we are discussing why we are we doing this?

The team behind these efforts is passionate about investing and we are aware that we have lot to learn and long way to go.

We continuously discuss and explore what is the best possible returns for our hard earned money by reducing the risk to acceptable level. To that end we research, we read and we speak with many investors, industry experts, our friends, our colleagues and our family members. During these conversation, we are exposed to diverse opinion and thoughts, however a single thread which has become obvious to us – everyone is seeking best possible returns for acceptable risks.

On the face of it, the statement might seem trivial, however when you dig into the details, the complexity of this statement becomes apparent. Think about what is acceptable risk – is losing all the money for sky high returns acceptable? To some it is. Think about what is best possible returns – is doubling the money every day best enough?

This is why we started writing this blog. We want to answer these type of questions objectively, in a generally acceptable way, which is backed by best known research, both academic and in the field, without the jargon.

Our self imposed mandates are:

1. Minimize the risks above everything else
2. Maximize the returns based on sound principals
3. Do using generally acceptable ethical behavior

I hope that will answer “Why?” question here.